Ten United Lands First Data Business

CHICAGO First Data Corp. has awarded advertising duties on several of its products, including its debit card, Star ATM Network and Telecheck, to Ten United, according to the agency.

The independent will aim to position the company as a partner for the financial-services industry. The work, which includes business-to-business and consumer marketing, will be handled out of the agency’s Columbus, Ohio, office. Media duties are also in the mix, the shop said. In addition, the assignment includes the company’s debit-services, merchant-services, payment-systems and card-service divisions.

Ten United bested other, undisclosed shops for the business. It was not known whether the incumbent, independent Eisner Communications in Baltimore, contended.

Spending was undisclosed. First Data spent about $2 million on all those divisions, according to Nielsen Monitor-Plus, with most of that directed toward the Star system.

First Data is the parent of money-wire service Western Union, which is not a part of the assignment. Western Union, which is in review, has four agencies contending for its $15 million account: Publicis Groupe’s Bartle Bogle Hegarty in New York and Leo Burnett in Chicago; Interpublic Group’s Campbell Mithun in Minneapolis; and Omnicom Group’s TBWA\Chiat\Day in San Francisco.