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Temerlin McClain has been awarded the advertising account of Pilgrim’s Pride.
The account, which has been inactive for over two years, shifted from Dallas-based The Richards Group without a formal review, according to client vice president of marketing Dan Emery. He said a mutual acquaintance brought him together with the Irving, Texas, agency, and that he was impressed by the shop’s creative team.
The agency change comes as the Pittsburg, Texas-based chicken and turkey company prepares to launch an aggressive retail effort.
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