Staffers from Volvo’s roster shops will be organized into a dedicated Amsterdam, the Netherlands-based unit called Team Volvo to handle the automaker’s creative chores.
Havas’ Arnold and Euro RSCG 4D and SapientNitro will be Team Volvo contributors.
Jorian Murray told Campaign today that he has left London-based Dye Holloway Murray to lead Team Volvo as global brand director.
Volvo’s U.S. spending declined during the height of the recession to $20 million last year from $50 million in ’08, per Nielsen.
The nameplate was recently acquired by Chinese auto giant Geely Corp. from U.S. firm Ford Motor Co.
The move is in keeping with the way in which rival car groups handle their agency assignments. Ford has WPP Group’s Team Detroit, and the holding company is forming Team Mazda for its latest big auto win. (See also: “JWT’s Harvey Marco to Helm Creative on Mazda.”)