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“Instruction” is the theme of disparate campaigns from Allen & Gerritsen for Horizon’s Edge Casino Cruise and Classwell Learning Group. In each case, specific types of applied knowledge are required or inferred.
TV spots for Lynn, Mass.-based Horizon’s Edge are tagged, “Don’t miss this boat.” In one execution, the cruise ship is seen giving an S.O.S. signal to a lighthouse and the response is printed across the screen: “Roger that. What’s the trouble?” The cruise ship signals back, “I have thirteen down, the dealer has six, should I hit or hold?”
A&G is seeking “to position the cruise as being a fun experience,” said Mick O’Brien, creative director of the Watertown, Mass.,
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