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As consumer interest in tea grows—four out of five U.S. consumers drink tea, according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big opportunity to drive awareness. And that's what Pure Leaf is doing, with the debut of its first television spot on Monday.
The new ad, by the brand's creative shop Anomaly, is part of a push by Pure Leaf to highlight its product as "real, leaf-brewed tea" compared to competitors who add "unnecessary ingredients."
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