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ATLANTA Stone Ward this week launched a campaign that introduces a new low-carbohydrate frozen yogurt from The Country’s Best Yogurt and invites customers to participate in a Million Pound Challenge promotion.
The Little Rock, Ark., agency said it has developed print and interactive ads for the Salt Lake City-based client that urge customers across the country to shed one million pounds collectively. The shop also has created a dedicated Web site that enables participants to log on and enter their weight once a week.
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