TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage

Layoffs affect 5 percent of personnel

About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources.

The cut represents about 5 percent of the office's head count, which totals around 200.

Last month, Vonage shifted its creative account to JWT, New York, after a review. Account revenue is estimated at $10 million.

In the review, TBWA\C\D defended against JWT and Havas Worldwide in New York. TBWA\C\D had handled the business since 2009.

Horizon Media won a separate parallel pitch for Vonage's media account, outstripping Mindshare, TargetCast and the incumbent, OMD. Roth Associates in New York managed the process.