TBWA\C\D Picks Up Skittles

NEW YORK Masterfoods is moving its domestic Skittles business from Omnicom Group’s BBDO to sibling agency TBWA\Chiat\Day, the client confirmed on Wednesday. Masterfoods spent nearly $25 million on U.S. ads for Skittles through October, per Nielsen Monitor-Plus.

BBDO in New York took over on Skittles in May 2002 without a review. D’Arcy Masius Benton & Bowles had previously handled the brand. Though it will lose Skittles, BBDO will now be responsible for two new-product launches next year from the Hackettstown, N.J., client, said Masterfoods representative Michelle Weese. She declined to identify the products.

TBWA\C\D has become a favorite of Masterfoods. The client added the agency to its roster in May 2002 when it awarded the Uncle Ben’s, Whiskas and Seeds of Change accounts to the agency’s Playa del Rey, Calif., headquarters without reviews. D’Arcy had also handled those brands.

In August 2002, Masterfoods awarded 14 creative assignments to TBWA\C\D offices around the world, including Combos in the U.S. and Starburst in Asia.

Executives at the agencies could not immediately be reached.