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TBWA\Chiat\Day is leaning toward downsizing its San Francisco operation into a creative-only office that would service Adidas and other established accounts, sources said.
The plan being floated follows the office’s loss several weeks ago of the $60 million Levi’s business, which it had handled since 1998. That account landed at Bartle Bogle Hegarty in New York. London-based BBH already handled Levi’s outside the U.S.
Sources earlier said TBWA\C\D was considering closing in San Fran cisco [Adweek, Jan.
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