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LOS ANGELES Omnicom’s TBWA\Chiat\Day has wrested the Pioneer flat-panel displays global creative and media from neighboring independent RPA, according to a TBWA\C\D representative.
Estimated worldwide ad spending on the displays exceeds $50 million, per sources. The Long Beach, Calif.-based company spent more than $15 million on U.S. ads for its plasma displays last year, per Nielsen Monitor-Plus.
Chairman and chief creative officer Lee Clow, at TBWA\C\D’s Playa del Rey, Calif., office, will lead creative on the business, the rep said.
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