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LOS ANGELES Print ads for the Infiniti FX45 from Omnicom’s TBWA\Chiat\Day create a unique “afterimage” effect to illustrate the theme and tagline, said its agency creators.
A spread’s left-page copy (“In a world of ordinary and conventional only the most distinctive will ever leave a truly lasting impression”) matches the silver-metallic color of the FX45 model opposite. Right-page copy adds the “Impossible to forget” tag and additional product points. When readers turn the page, they see a screened visual of the SUV under the copy of whichever advertorial follows, a “ghost” image of the FX45 in the same position as in the preceding right-hand page.
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