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TBWA Chiat/Day and Hunt-Wesson have ended their brief relationship. The Fullerton, Calif.-based client is starting a national search for an agency to take over most of the estimated $8-10 million business handled by its former shop.
Kay Carpenter, manager of corporate communications, said the two “mutually agreed” to part ways. Sources, however, said that the relationship between Hunt-Wesson and TBWA C/D was shaky right from the start, when the agency inherited the client in its January takeover of sister Omnicom Group agency Ketchum Advertising’s San Francisco office.
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