TBC Touts MinuteClinic in 30, 60 Seconds

ATLANTA Trahan, Burden & Charles is launching its first campaign for MinuteClinic, an account the shop acquired without a review earlier this year, the agency said.

It is the first comprehensive ad campaign the company, which operates a chain of walk-in medical clinics in Target and Cub Foods stores in Minneapolis and Baltimore, has run, according to the independent Baltimore shop.

Inserts in the Baltimore Sun began running earlier this month. A television spot is scheduled to begin airing next week, followed by radio ads soon thereafter.

The TV ad, in 30- and 60-second versions, features a bride in her wedding dress running into a clinic for treatment of an ear infection en route to her nuptials. A voiceover of the tagline, “MinuteClinic. You’re sick. We’re quick,” concludes the spot.

TBC said the TV effort would run for seven weeks, with an average of 40 spots airing weekly on major network programs such as The Today Show, Good Morning America, Law & Order: Special Victims Unit, Will & Grace and Scrubs. The cable buy includes A&E, HGTV, TLC, Food Network and Lifetime.

Campaign spending details were not available.