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Connections made while at Leo Burnett have helped Euro RSCG Tatham president Bob Welke land a project from General Motors’ Buick division.
Tatham is completing a 4- to 5-minute film for a new Buick prototype automobile to be shown during internal presentations and at next year’s auto shows, said Jack Bowen, Buick’s advertising manager.
Welke and Bowen previously worked together at Leo Burnett, in the creative and account management departments, respectively, and that relationship led to Tatham’s assignment.
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