The Tasty Baking Co., maker of Tastykakes, has no record of spending but has assigned creative duties to WPP’s Berlin Cameron/ Red Cell, an executive for the Philadelphia-based company said. The client said it plans on “aggressively marketing” the Tastykake brand, in part with a TV campaign set to break later this year in select markets. The company offered no details on spending. The Weightman Group in Philadelphia was the incumbent.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity