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The Tasty Baking Co., maker of Tastykakes, has no record of spending but has assigned creative duties to WPP’s Berlin Cameron/ Red Cell, an executive for the Philadelphia-based company said. The client said it plans on “aggressively marketing” the Tastykake brand, in part with a TV campaign set to break later this year in select markets. The company offered no details on spending. The Weightman Group in Philadelphia was the incumbent.
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