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Computer City, which is about a year away from gaining its independence from Tandy Corp., is discussing undisclosed marketing chores with Publicis/Bloom here, The Lord Group in Fort Worth, Texas, and possibly other agencies.
Whether the evaluation will lead to project work or a full-service agency relationship is uncertain. The client’s annual advertising spending has ranged from $20 million to $40 million since 1993, according to Competitive Media Reporting. Through last October, 1997 ad expenditures reached $22 million.
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