Taco Mayo's Battle Cry: 'Eat 'em Up'

Visual Images Rolls Out Torpita TV, Radio Campaign in Southwest
OKLAHOMA CITY–Another contender has entered the prime-time taco wars initiated by the world’s most famous talking chihuahua.
Oklahoma City-based Taco Mayo, a regional Mexican fast-food chain, began rolling out a new campaign in the South and Midwest this month that includes radio and television advertising, direct mail and point-of-purchase materials.
No talking dogs or Mexican freedom fighters play the role of spokesperson. Instead, Taco Mayo’s new agency of record, Visual Image Advertising of Oklahoma City, chose to adapt 1940’s and ’50’s wartime and feature film footage to create spots that look like trailers.