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Dieste Among Trio Trying to Succeed Ornelas on $5-6 Mil. Account
DALLAS–The winds of change continue to blow through the Taco Bell Corp.
The Irvine, Calif.-based Mexican-style fast-food chain is reviewing its Hispanic advertising account following the decision of Ornelas & Associates, Dallas, to resign after three years.
A short list of three agencies has been drawn up to contest the $5-6 million account, according to Lawrie Gannon, spokesperson for Taco Bell.
The three contenders are FCB Southern California teamed with SiboneyUSA, New York; Dieste & Partners, Dallas; and Mendoza & Dillon, Newport Beach, Calif.
A final decision is expected to be made in August.
The review follows hard on the heels of Taco Bell’s decision two weeks ago to remove its $200 million general advertising account from TBWA\Chiat\Day, Playa del Rey, Calif.,
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