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In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol.
Yes, some Taco Bell consumers will finally have a cold beer to wash down their chalupas and burritos. But why now? According to analysts, Taco Bell and other fast-food chains may be changing their alcohol policies as a way to catch up to the burgeoning fast-casual market—brands like Chipotle and Shake Shack—some of which already serve alcohol.
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