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Resigns Petstore.com, Signs On With Petopia.com
SAN FRANCISCO-There was a bright spot for Swirl in its ill-fated relationship with e-commerce Web site Petstore.com, as the agency used its brief experience with the client to land another Internet pet supply company, Petopia.com.
Swirl won the $10 million Petopia.com account following a review that included finalists Anderson & Lembke and SF Interactive, both in San Francisco.
Earlier this year, Swirl was awarded the $10 million Petstore.com business, also after a Bay Area agency review [Adweek, April 19].
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