Sutherland Adds Title

Ross Sutherland, who runs a creative group at Young & Rubicam, has added the title of worldwide creative director on Jaguar.

In his new role, which takes effect today, Sutherland, 50, reports to Mike Dolan, CEO of Y&R Group. At the same time, Sutherland continues to oversee creative on AT&T, Sony, the Star Alliance and the Bronx Zoo, as managing partner/creative, reporting to Y&R chief creative officer Jim Ferguson.

The new title reflects the global nature of the $100 million Jaguar account, which Sutherland helped Y&R land in February. Ad duties had been split between WPP’s Ogilvy & Mather (for U.S.) and J. Walter Thompson (for Europe).

The move also underscores the clout of Jaguar, which is the only client in the network with a worldwide creative director. Jaguar parent Ford is the shop’s largest global client in terms of billings, which are estimated at about $600 million.

Sutherland’s roots with Jaguar trace back to 1992, when he was a cd at Ogilvy. He said he’d act as “one clear voice” to steer creative development, and his goal is to “get all the Jaguar interests around the world aligned and get all marketing reacting not to the advertising, but to the strategy.”

Y&R has created two Jaguar campaigns to date: one for all brands and another to launch the younger-skewing X-Type. The latter features a TV spot with a thirtysomething couple frolicking to the tune of “Wicked Game.” The creatives on that spot-copywriter Jill Applebaum, 31, and art director Marwan Khuri, also 31-were each promoted to associate partner/creative. They continue to report to Sutherland.