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A new survey released by the Partnership for a Drug-Free America today states that fewer teenagers think drugs are “cool” to use, due partly to a national anti-drug media campaign.
The study, which surveyed 6,529 13- to 18-year-olds, found that the number of teens exposed to anti-drug ads jumped from 32 percent last year to 45 percent this year. The survey attributes teens’ increased exposure to the White House Office of National Drug Control Policy’s $1 billion anti-drug media campaign, which launched nationally in July 1998.
“We definitely see already the early impact of the campaign on teen attitudes,” said PDFA representative Steve Dnistrian.
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