SuperBrands 97 Category Ranking: HOME FURNISHINGS

Sales stabilized for a second straight year amid a wave of aggressive expansion by industry leaders. Wal-Mart vaulted into the top 5 with robust sales of low-end furniture, cabinets and end tables.
Rank….Brand……….. Co. Name, Location
.Lead Agency, Location
…Sales (millions):
…Media Expenditures (millions):
1….Levitz………………Levitz Furniture, Boca Raton, FL
.In-House
…Sales: $1,008
…Media Expenditures: $26.1
2….Heilig-Meyers…..Heilig-Meyers Furniture, Richmond, VA
..Barbara Martin & Associates, Richmond, VA
…Sales: $842
…Media Expenditures: $ 6.8
3….Federated…………Federated Departments Stores, Cincinatti, OH
..Various
…Sales: $788
…Media Expenditures: NA
4….Sears……………….Sears Roebuck, Hoffman Estates, IL
..Ogilvy & Mather, Chicago
…Sales: $750
…Media Expenditures: $47.0
5….Wal-Mart………..Wal-Mart Stores, Bentonville, AK
..Bernstein-Rein, Kansas City, MO
…Sales: $739
…Media Expenditures: $ 4.1
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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