SuperBrands “96 Category Ranking: PETROLEUM/AUTO AFTERCARE

Automotive Aftercare
The harsh winter in the first quarter last year helped the category, but innovation
came mostly from the Pep Boys” new stores and program to provide parts to the
professional market.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 The Pep Boys Pep Boys-Manny, Moe & Jack, Philadelphia
Ayer – New York
Sales: $1.406
Media Exp.: $22.6
2 Midas Midas International, Chicago
Wells Rich Greene BDDP – New York
Sales: $1.100
Media Exp.: $48.1
3 Jiffy Lube Jiffy Lube International, Houston, TX
EJL Advertising – Houston
Sales: $0.607
Media Exp.: $16.8
4 Cottman Cottman Transmission System, Fort Washington, PA
Sales: $0.531
Media Exp.: $656.0
5 Aamco Aamco Transmissions, Bala Cinwyd, PA
Sales: $0.345
Media Exp. $8.7
6 Maaco Maaco Enterprises, King of Prussia, PA
Sales: $0.318
Media Exp.: $15.3
7 Valvoline Inst. Oil Valvoline Instant Oil Change, Lexington, KY
Meridian Communications, Lexington, KY
Sales: $0.150
Media Exp.: $30.4
8 Meineke Meineke Discount Muffler Shops, Charlotte, NC
Corinthian Media, New York
Sales: N/A
Media Exp.: $14.7
9 Tuffy Tuffy Associates, Toledo, OH
Sales: N/A
Media Exp.: $.658
10 Ziebart-Tidy Ziebart International, Troy, MI
J. Walter Thompson
Sales: N/A
Media Exp.: $3.6
Sources: Company reports (sales); Competitive Media Reporting (expenditures)
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