Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By John Spooner
BOSTON–Freeman Associates in Wellesley, Mass., has quietly been working with Sun Microsystems’ JavaSoft unit, to help build its ‘100 percent pure Java’ marketing program by planning, buying and placing ads.
The first phase of the JavaSoft program–on-line and broadcast ads, created by J. Walter Thompson in San Francisco–broke late last month exclusively on Ziff-Davis’ MSNBC show The Site and ZDNet. A print component breaks this week.
Freeman Associates is scheduled to kick off phase two of the campaign next month with co-op advertising in Ziff-Davis magazine sections sponsored by JavaSoft.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in