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Perhaps college students aren’t as unwashed a cohort as one might suppose. According to the latest round of polling commissioned for Alloy Inc.’s 360 Youth College Explorer Study, 55 percent of collegians age 18-30 are loyal to the same brand of bar soap their parents use. Even more of them (60 percent) are loyal to their parents’ brand of laundry detergent. Slightly fewer students (54 percent) stick with the parental toothpaste brand. Let’s hope they’re brushing vigorously.
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