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Mobile advertising is not expected to have a banner growth year in 2009 as once predicted, but ad-supported mobile applications should provide the fledgling segment a major boost in 2010, according to a new report issued by the research firm Magna.
Magna has downgraded its previous forecast for mobile ad growth in 2009, primarily due to the brutal economy. The firm sees mobile ad revenue climbing by a still healthy 36 percent year over year, albeit from a small base; spending is now expected to reach $229 million during 2009, up from $169 million last year (to keep those number in perspective, most analysts expect digital advertising as a whole to exceed $25 billion this year).
Still,
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