Strong 4Q Propels Publicis Revenue

BOSTON Publicis Groupe has reported a 32 percent gain in full-year 2003 global revenue to approximately $4.95 billion compared to the previous 12-month period.

Factoring out the absorption of Bcom3, organic growth for the year was 2 percent.

The company said it enjoyed an especially strong fourth quarter, as organic growth rose 5.2 percent to nearly $1.4 billion compared with the same period in 2002. The Paris-based holding company said its organic growth improved in each quarter as the year progressed.

“Excluding geopolitical or health considerations, I see no real reasons that should keep us from having a good advertising year in 2004,” said Publicis chairman and CEO Maurice Levy in a statement. “In the short term, what is still lacking is a more solid and broader recovery in Europe, but I have the feeling that this should occur not long from now.”

Publicis said it should achieve a 15 percent operating margin for the second half of 2003 and expects to maintain that level through 2004.

The company said its net new-business gain last year was $4 billion. Publicis holdings include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Starcom MediaVest and Zenith Optimedia.

In accordance with French accounting practices, Publicis will report its net income next month.

—Adweek staff report