Independent ML Rogers in New York has named James Streit to the new position of strategic planning director. He is expected to contribute to all accounts. Streit is a former brand-planning director at Avrett Free Ginsburg, New York, on accounts such as Fancy Feast, Wolverine Boots and Bertolucci. He said the agency’s recent wins in the fast-food and tourism categories made it an ideal time to join the shop.
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