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StrawberryFrog, which launched Frito-Lay’s boomer-targeted True North brand last year, has been awarded Frito-Lay’s Stacy’s Pita Chips brand work as well.
The move, which took place in December, comes after StrawberryFrog also claimed Sabra, a hummus brand that is a joint venture between Frito-Lay and Strauss Group. Goodby, Silverstein, San Francisco, handles the bulk of Frito-Lay’s other brands.
Frito-Lay rep Aurora Gonzalez said the agency has shot two ads for True North that will run during the Academy Awards telecast.
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