Hyundai reviews media auditing firms to ensure that Carat’s buying promises hold up.
IHOP Issues RFP in Creative Review
Twenty-one shops have been invited to contend for the creative portion of IHOP’s $30 million account. Previously handled by Heil-Brice Retail Advertising, the business will primarily include broadcast work, according to the RFP.
That’s the Life
D’Arcy in Los Angeles lost out on Mars’ Whiskas and Uncle Ben’s Rice accounts, but the shop has won Herbalife’s $10 million-plus global ad account. As the client’s first agency, D’Arcy will attempt to show consumers that Herbalife has more to offer than weight-loss products.
Two to Tango
The only all-female creative team at Goodby, Silverstein
& Partners has taken another step up the ladder. Mimi Cook and Margaret Johnson have been named associate creative directors. The two helped lead the successful pitch for the Elizabeth Taylor fragrance business in January.
Driven by a desire
to focus on emerging clients, Wieden + Kennedy global planner Chris Riley has exited to form his own venture, Studio Riley. The three-person shop will offer design and brand identity services, then hand clients off to larger agencies like Wieden.
Jean-Marie Dru, CEO of TBWA Worldwide, talks to senior reporter Andrew McMains about the network’s strengths and weaknesses, the misperceptions and the biggest mistake of his career.
For a peek into the minds of teen consumers-and hoping to discover some budding Lee Clows-Adweek handed four high school teams a marketing challenge: invent a product and its pitch.
Also: Can Molson get you more women? Vincent Coppola reports on Crispin Porter + Bogusky’s new campaign. Plus, Critique and Briefs.
Stories you’ll find in this week’s print edition of Adweek West