Fashion was foremost in Crispin Porter + Bogusky’s successful Ikea pitch.
Lots of Inventory
GodwinGroup Lands Car Dealerships
Crown Automotive and Gray-Daniels are new clients of the Godwin-Group. The Jackson, Miss., agency won the business of the North Carolina, Virginia and Mississippi dealers after reviews against shops from five Southern states. Combined billings top $5 million.
On The Exchange
Nasdaq has awarded its $1-3 million direct marketing account to RTC Relationship Marketing. The Washington, D.C., shop defeated three Maryland contenders and DMW Worldwide of Wayne, Pa., in a review to capture the stock exchange’s business.
In The Express Lane
Luckie & Co. urges drivers to “Turn to us” in its first work for Express Oil Change. The Birming-ham, Ala., agency will roll out four brand-building TV spots for the client next month. The chain operates 130 locations in Alabama, Florida, Georgia, Mississippi and Tennessee.
In a new branding campaign for Georgia Power, Fitzgerald + Co. illuminates life’s little moments with energy deregulation on the horizon. The goal of the Atlanta shop’s four television commercials is to increase the utility’s “favorability ratings” among consumers.
Markham Cronin has resigned as creative director at WestWayne. The Atlanta agency has promoted Scott Sheinberg to the new position of executive creative director.
Other People’s Money
Meet the men who hold the purse strings at IPG, WPP and Omnicom. A look at four contenders hoping to build the next big holding company. Our salary survey compares creatives, media staffers and account execs in each region. And a rundown of what the highest-paid execs make.
Plus, Alan Gottesman on investing in ad stocks.
Stories you’ll find in this week’s print edition of Adweek Southeast