Mullen prepares its biggest push yet for GM’s Certified Used Vehicles.
Gillette Reviews Media
Grooming Giant Eyes 3 Roster Shops
Gillette is conducting a review for global media planning and buying, with a trio of roster shops vying for an estimated $400-500 million in billings, sources said. OMD, Universal McCann and MindShare received RFPs, due back in July.
Two of the region’s largest players and a relative newcomer are competing for the account of MRO Software. The winner will concoct print-based campaigns to position the client’s asset and inventory management products against competitors such as SAP.
Massachusetts interactive agencies Skyworld and Beeline combine forces. Principals at the new entity believe the added heft, seasoned management and technological know-how will help drive growth not possible for either had the shops remained solo.
Avon, Conn.-based Mintz & Hoke continues its winning ways on the regional awards circuit. The agency won top prize at the Connecticut Art Directors Club show, just two weeks after placing first at the Connecticut Ad Club presentation.
Allen & Gerritsen is hired by venerable PBS public-affairs series Frontline to craft a multimedia campaign designed to coincide with the program’s 20th season in the fall.
Zero to Sixty
Jeff Goodby and Rich Silverstein chat about winning Saturn at just the right time, why Jamie Barrett is special and what’s wrong with having an entire agency of storytellers. Plus, as the games begin in Cannes, we talk to the U.S. jurors, and Eleftheria Parpis casts her vote. Also, Barbara Lippert on the flying Xbox baby.
Stories you’ll find in this week’s print edition of Adweek New England Edition