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Sales Vehicle
Mullen prepares its biggest push yet for GM’s Certified Used Vehicles.
Gillette Reviews Media
Grooming Giant Eyes 3 Roster Shops
Gillette is conducting a review for global media planning and buying, with a trio of roster shops vying for an estimated $400-500 million in billings, sources said. OMD, Universal McCann and MindShare received RFPs, due back in July.
Chasing MRO
Two of the region’s largest players and a relative newcomer are competing for the account of MRO Software. The winner will concoct print-based campaigns to position the client’s asset and inventory management products against competitors such as SAP.
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