Connecticut HMO Health Net is talking to shops about its estimated $10 million account.
Kids Butt In
R.I., Vt. Campaigns Take on Tobacco
Rhode Island and Vermont launch separate campaigns-from RDW Group and Kelliher Samets Volk, respectively-in an effort to curb youth smoking. Both agencies incorporate input from teens, using their words and images in commercials.
Mullen introduces two new campaigns for Nextel Communications. One group of ads, touting the client’s Direct Connect feature, brings back gruff pitchman Dennis Franz. A push aimed at businesses is set in a boardroom.
Ciavarra Design prepares to launch InSupport, a startup providing outsourced IT services to small and midsize companies. Ciavarra will produce print, direct and collateral for the client. The shop has had recent success expanding from its design roots to win integrated accounts.
Clarks is seeking an agency to help the casual-footwear company rebrand for growth in the U.S. market. Clarks has done little advertising in the recent past, and sources say a desire to take on aggressive competitors is driving the search.
Truth In Advertising
Veritas Software’s first work from the San Francisco office of Hill, Holliday, Connors, Cosmopulos positions the client as a leading resource for global computer storage solutions.
Under a Groove
The concept is ingenious, the look isauthentic, and the groove is stone cold. Barbara Lippert on the Hughes brothers’ superfunky ’70s-nostalgia campaign for Nike basketball. Plus, Rebecca Flass goes on location to watch Snapple bottles turn into headbangersfor Deutsch’s newest spot. A look at Rock the Vote’s twist on patriotic classics.
Stories you’ll find in this week’s print edition of Adweek New England Edition