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Local Heroes
GM Mediaworks is set to take control of broadcast buying for General Motors from fellow IPG shop Local Communications. Billings have grown to $800 million.
Off the MARC
Pittsburgh Network Closes N.Y. Shop
MARC USA’s office in New York was expected to provide its parent company with creative panache and a foothold on Madison Avenue. But a tech-heavy client roster eventually spelled doom. The agency’s principals plan to continue on their own.
Changing Channels
Cox Communications takes a heartfelt tack in its $20 million campaign from Doner.
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