GM Mediaworks is set to take control of broadcast buying for General Motors from fellow IPG shop Local Communications. Billings have grown to $800 million.
Off the MARC
Pittsburgh Network Closes N.Y. Shop
MARC USA’s office in New York was expected to provide its parent company with creative panache and a foothold on Madison Avenue. But a tech-heavy client roster eventually spelled doom. The agency’s principals plan to continue on their own.
Cox Communications takes a heartfelt tack in its $20 million campaign from Doner. The work tags the company as “Your friend in the digital age.” It also stresses service and technology. Doner previously used humorous ads for Cox, which operates in 20 states.
In three spots for Play It Again Sports, Periscope shows people playing one sport, even though they may be better suited for another. The ads suggest the sporting-goods chain is a great place to try out gear for different games in order to find what’s best.
A past relationship helped Sullivan Higdon & Sink join the $12 million Captain D’s seafood-chain review, which it proceeded to win. The Kansas City, Mo., shop bested three others for the business, and is set to have work ready for a November franchisees convention.
Jean-Marie Dru, CEO of TBWA Worldwide, talks to senior reporterAndrew McMains about the network’s strengths and weaknesses, the misperceptions and the biggest mistake of his career.
For a peek into the minds of teen consumers-and hoping to discover some budding Lee Clows-Adweek handed four high school teams a marketing challenge: invent a product and its pitch. Also: Can Molson get you more women? Vincent Coppola reports on Crispin Porter + Bogusky’s new campaign. Plus, Critique and Briefs.
Stories you’ll find in this week’s print edition of Adweek Midwest