Cliff Freeman may be in trouble following the exit of Quizno’s top marketing exec.
Set to Cook
Maytag Ready to Launch Media Review
Maytag is expected to consolidate its media buying at a single shop following a review, the appliance marketer confirmed. Buying is now split among shops that handle the company’s brands. Those agencies are expected to retain the creative portions of the business.
Paint The Town
Martha’s Stewart’s new line of Signature paints from Sherwin- Williams is backed by advertising from Wyse in Cleveland, including a spot set to run during this weekend’s Oscars telecast. The client hopes Stewart draws a whole new audience of designing women to its stores.
There are no beauty shots of windows in a new campaign for Hurd Millwork from Carmichael Lynch. Instead, ads attempt to lure contractors by stressing craftsmanship and integrity, as well as the small-town flavor of the company’s Wisconsin headquarters. A consumer effort will follow.
In The Pink
The Pink Panther takes up hoops for Owens Corning’s sponsorship of men’s
college basketball’s National Invitation Tournament. Advertising, which includes TV, radio and print, also features an interactive game that can be reached through ESPN.com.
Salton will push its Ultrasonex battery-powered toothbrush with two TV spots set to air during the Academy Awards. The work, unlike many dental ads, has a humorous tone.
The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D’Arcy Masius Benton & Bowles. In Critique: what works and what doesn’t in the new Mercedes-Benz campaign.
Plus, Best Spots of February and Briefs.
Stories you’ll find in this week’s print edition of Adweek Midwest