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NEW YORK Consumers for the most part enjoy watching ad-supported media while grocery shopping and their buying decisions are often influenced by such messages.
So says a Nielsen Media Research study that examined in-store media provided by Fairfield, Conn.-based SignStorey. Albertsons and Pathmark are among the grocers that carry the SignStorey video network, which is now in 1,300 stores.
According to the study, 68 percent of those surveyed said in-store messages would sway their product purchasing decisions.
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