Stop & Shop Deploys Scan It! in 50 More Stores

Stop & Shop said Thursday it has rolled out Modiv Media’s Scan It! scan-and-bag system in an additional 50 supermarket stores. With the new locations, the hand-held, self-service and electronic coupon devices are now in a total of 145 Stop & Shop and Giant Food stores.

Launched in August 2007, the Scan It! system is designed both to save shoppers time, and offer targeted promotions based on current shopping behavior and purchase history. Here’s how the system works: Shoppers pick up a hand-held device as they enter a store, and scan their loyalty cards, allowing the system to track the shopper’s progress through the aisles.

A number of major brands have launched campaigns with Modiv Media, including Coca-Cola, Unilever, ConAgra and Procter & Gamble.

Retailers—which get a share of the revenue from participating brands—pay for the installation of the system. “Our partnership with Modiv Media is helping us increase customer loyalty and sales by extending our ongoing effort to provide the fastest, easiest and most rewarding personal shopping experience possible,” said Bob Anderson, director of customer relationship management at Stop & Shop.
According to Paul Shaut, CEO of Modiv Media, the Scan It! system saves shoppers as much as 10 to 15 minutes in the store and leads to an increased average spend of $7 more per basket, compared to shoppers that don’t use the system.