Stone’s Promotion Key to Bates’ Continental Plan




Network Chooses Indianapolis Executive as Its No. 2 Creative
CHICAGO–Bates USA has taken the first step toward having a single creative department across North America by promoting Midwest creative chief Marcia Stone to deputy creative director North America.
Stone, executive creative director at Bates USA Midwest since 1996, will report to global creative director John Fawcett, who is based in New York. Stone remains in Indianapolis and also continues to oversee that office’s creative work, reporting to chairman Dan Roman.
Stone’s new task is to boost the creative output and foster more collaboration across North America.
“She will be monitoring all work loads … and help coordinate all the new-business resources in all of our offices,” Fawcett said.
The new structure is intended to make the most of what the network has to offer creatively, Stone said.
“It’s breaking down boundaries and opening things up,” she said. “There’s going to be more strength in working together.”
Stone came to Bates in 1996 after working as a creative consultant in Michigan. She began her career at Carmichael Lynch in Minneapolis.
Her promotion, she said, is a recognition of the Indianapolis office’s efforts. “It shows good creative doesn’t just happen in big cities anymore,” she said.
Fawcett said the move also frees him up to focus more on the work coming out of New York.
With Stone’s ascension, David Reyburn becomes executive creative director at Bates USA Midwest. Reyburn, who joined Bates in 1997 from Creative Alliance, Louisville, Ky., will oversee the shop’s creative day-to-day.
Bates USA Midwest’s clients include the Hoosier Lottery, Indiana Tourism and Cinergy Corp.
Bates’ North American network includes eight full-service offices in the U.S. and Canada. K