Stoli "Hugh Hefner"

As the old saying goes, we “drink to make other people more interesting.” Surely, then, we’d be inclined to confer such an improvement on ourselves. This suggests we’d give an affirmative answer to the question posed by a new campaign (via Ogilvy & Mather, New York) for Stolichnaya vodka, “Would you have a drink with you?” In any case, this spot finds Playboy founder Hugh Hefner willing to have a drink with himself, and Hefner (thanks to some split-screen sleight of hand) appears to enjoy Hefner’s company.