Over the past five decades, few brands have held up as well as The Beatles. Fresh evidence of this comes in a Rasmussen Reports survey fielded earlier this month. Twenty-five percent of respondents said they’re at least somewhat likely to buy the new Beatles: Rock Band video game or one of the remastered Beatles albums; 39 percent already own at least one Beatles album. Then there is the approval rating: 30 percent have a “very favorable” and 34 percent a “somewhat favorable” view of the Fab Four. And 22 percent see it as the “greatest rock band of all time,” with women nearly twice as likely as men to say so.
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