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Over the past five decades, few brands have held up as well as The Beatles. Fresh evidence of this comes in a Rasmussen Reports survey fielded earlier this month. Twenty-five percent of respondents said they’re at least somewhat likely to buy the new Beatles: Rock Band video game or one of the remastered Beatles albums; 39 percent already own at least one Beatles album. Then there is the approval rating: 30 percent have a “very favorable” and 34 percent a “somewhat favorable” view of the Fab Four.
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