St. Pauli Girl beer kicks off Oktoberfest by looking for its next St. Pauli Girl spokesmodel. The imported beer, well-known for attractive women which adorn its bottle and advertising, is partnering with laddie magazine Maxim to conduct the selection.
Starting Sept. 15, fans can visit maxim.com/stpaulgirl to peruse preliminary photo shoots of four finalists: Tara Rice of Valencia, Calif., Brooke Long of Chino Hills, Calif., Katrina Van Derham of Slovakia and Jessica Hall of Quartz Hill, Calif. Ballots will be counted through Nov. 10. Successor to the reigning St. Pauli Girl, Irina Voronina, will be announced in January. Maxim will support through online banner ads.