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ATLANTA New broadcast advertising for Zaxby’s will launch Sept. 13 in 11 Southeast markets where the chain has restaurants, the agency producing the campaign said.
St. John & Partners has produced three 30-second television spots and four 60-second radio commercials for the Athens, Ga.-based company’s more than 200 restaurants throughout the Southeast.
The campaign tagline, “Be good to your buds,” is a reference to taste buds. In all the ads, taste buds are animated and depicted in bland office settings where they are bored with their jobs.
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