SSC Works for Its Ads in ‘Executive Traveler’

ATLANTA Sullivan-St. Clair has signed an agreement with Executive Traveler to produce advertising for the magazine and some of the periodical’s clients in exchange for a full-page ad for SCC in each issue, the agency said.

Rich Sullivan, president of the Mobile, Ala., agency, said he reached the agreement with the publisher of the magazine, Lee Hurley, who is an old friend, to expose the agency to the publication’s eclectic audience. The work has already provided several leads for new clients, Sullivan said.

Executive Traveler, published in Birmingham, Ala., is mailed free to the home addresses of 36,000 executives nationwide who hold top management positions or own businesses with annual revenue exceeding $15 million. The magazine is published seven times each year.