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The dangers of sniffing household products to get high are the subject of Sawyer Riley Compton’s new work for the Partnership for a Drug-Free America.
The Atlanta shop’s PSA print and broadcast campaign, targeting kids 9-12, breaks this week.
Two 30-second television spots, created in conjunction with MTV Commercials and animator Todd Mueller’s Psyops in New York, use rock music, abstract ink drawings and computer animation to capture the jittery anguish of brain cells being “toasted.” The tagline: “Be nice to your brain.
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