Spiegel Gets Sexy

Cramer-Krasselt positions Spiegel as the company for the modern, independent, sensual woman in a new print campaign.

The work, running in July and August issues of women’s magazines, highlights the multidimensional role women play in today’s society. The media buy includes Harper’s Bazaar, In-Style, Lucky, Martha Stewart Living and O, The Oprah Magazine.

The $10 million campaign, C-K’s second since winning the account last year, also introduces a new tag, “Here’s to being a woman.”

“This is tremendously different than past work, which focused more on product than customer,” said Marshall Ross, the Chicago shop’s creative director.