DALLAS – Abandoning the arrogance of the has-been astronaut he plays on Northern Exposure, Barry Corbin sends up the Southwest by playing a cowboy to the hilt in a new four-week promotion for T.G.I. Friday’s. Called Fiesta Friday’s, the promotion is the brainchild of the The Richards Group in Dallas and includes one 30-second TV spot and three radio spots.
Copyright Adweek L.P. (1993)
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