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LOS ANGELES The Automobile Club of Southern California said it has tapped Foote, Cone & Belding, Southern California to handle its $5-10 million creative and media account.
The Irvine, Calif. shop edged out Grey in Los Angeles, which has produced public service announcements for the client, following a review. Also in the review were California shops Ground Zero in Marina del Rey; McCann-Erickson in Los Angeles; and TBWA\Chiat\Day in Playa del Rey were eliminated earlier in the process.
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