Source Marketing Eyes Western Expansion

BOSTON MDC Partners’ Source Marketing said it has hired Kristen Daniels to help it forge a presence in Southern California.

Daniels, 32, has been tapped as a vice president at the Westport, Conn.-based marketing agency. She is based in Ladera Ranch, Calif., and tasked with building staff and business on the West Coast.

“Her experience in promotional and marketing projects is a strong asset for managing bi-coastal campaigns for Source’s national clients,” said agency president Howard Steinberg.

Daniels previously served as a West Coast account director for New York-based marketing company Tipton & Maglione. She has also been an account supervisor at Flair Communications in Chicago.

Source Marketing has 50 employees and provides direct marketing, promotions and event management for clients such as America Online, Beiersdorf, Mattel, the National Basketball Association and Reckitt Benckiser.

—Adweek staff report