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BOSTON
Software AG Americas has retained Pile and Co. to oversee a review for its creative and media assignments, sources said.
Billings for the account, which has been unassigned for some time, are estimated to be in the $5-7 million range, sources said.
Skip Pile, president of the Boston-based review consultancy, declined comment last week. Client officials could not be reached by press time.
Software AG initiated the search for a midsized agency to create a strong brand image.
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